Question: Identify a brand with an active licensing strategy and evaluate the fit of the licensed products with the brand's image. What changes should be made

Identify a brand with an active licensing strategy and evaluate the fit of the licensed products with the brand's image. What changes should be made in the brand's licensing policy? Examples of brands with products in numerous categories outside the original include Jell-O, Looney Tunes, Ralph Lauren and Star Wars.

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Design a brand tracking survey for a brand of your choice.

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