Question: Identify a consumer product category in which mass customization has a significant business potential in your opinion. Give at least two supply chain related reasons

Identify a consumer product category in which mass customization has a significant business potential in your opinion. Give at least two supply chain related reasons for why you think so. Find a current example of a customized product offering in that category (different from any of the ones mentioned in the Economist article) and comment on its long term viability.

Sourcing: https://www.economist.com/node/691227/print?Story_ID=691227

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