Question: Identify a disadvantage of using focus groups for concept testing. Multiple choice question. Results require significant time to interpret compared to other types of testing.

Identify a disadvantage of using focus groups for concept testing.
Multiple choice question.
Results require significant time to interpret compared to other types of testing.
Consumers are unqualified because they are not experts.
They must be delayed until later in the process.
Members may not represent the target market.

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