Identify a gap in the local market of Pakistan, pitch a solution (product/service) to meet that need/want/demand
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Question:
Identify a gap in the local market of Pakistan, pitch a solution (product/service) to meet that need/want/demand by proposing a Segmentation, Targeting & positioning/differentiation strategy and then finally create 4 Ps to execute that strategy. If you can identify how you will measure the effectiveness of the impact of this marketing plan it would give you 2 bonus points. But it is not necessary for the assignment to be considered complete.
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