Identify a key concept or foundational theory from the first four weeks of class and in half a page discuss how it applies to your current work environment or a recent social, political, or business event. Include the chapter and sub-topic from your textbook. - Hospitality Marketing Management by Bojanic, David C.; Reid, Robert D.Edition: 6 ISBN: 9781119195122

Topics of First Four Weeks:

Chapter 3

• Demonstrate understanding of Strategic Management
• Demonstrate understanding of Components of Strategic Management
• Developing the Vision
• Developing the Mission
• Developing the Guiding Principles
• Conducting the SWOT Analysis
• Executing the Strategic Plan

Chapter 4

• Define Definition and Overview of Ethics
• Trust, Values and Integrity for Total Quality
• Manager's Role in Ethics
• Ethics Training and Code of Business Conduct
• Models for Making Ethical Decisions
• Corporate Social Responsibility Defined

Chapter 5

• Partnering of Strategic Alliances
• Innovative Alliances and Partnerships
• Partnering with Suppliers
• Partnering with Customers
• Partnering with Potential Competitors

Chapter 6

• Understanding what a quality culture is
• Quality Culture Versus Traditional Culture
• Changing Leaders to Activate Change
• Laying the Foundation for a Quality Culture
• Learning What a Quality Culture looks like
• Countering Resistance to Cultural Change
• Maintaining a Quality Culture