Identify a new consumer product idea for your project. The idea can be an existing product that is yet to be introduced. You can use online sources to identify new product ideas or think of one by brainstorming. Please be aware of the term 'consumer', 'product', and 'new'. Wheat (or, maybe a computer hard disk) is almost never bought by individual consumers like you and me. Those are bought by businesses for further processing or as components of final products. So, try to avoid these business products. Marketing books normally focus on consumer products. For products, we normally think about physical products that we can touch, feel, use, etc. Services (like cleaning, or dental appointment) have additional meaning. Apps are often tricky combinations of product and service elements. Try to find a physical product. You can for sure use a service for the project, but that needs to have extra care.

Describe the product idea and how you found the idea. Why do you think the product would provide value to customers or satisfy needs? Analyze the Macro environmental impact for this product. Use real or imaginary company/ manufacturer information to help the analysis.