Question: Identify a situation where your consumption is solid and one where it is liquid. What brands are useful in each case. Explain how are the

Identify a situation where your consumption is solid and one where it is liquid. What brands are useful in each case. Explain how are the values of each different for you.

A minimum of at least ONE OUTSIDE SOURCE, in addition to the textbook,must be cited with the correct citation. (Beverland, M. (2021). Brand Management (2nd Edition). SAGE Publications, Ltd. (UK). https://slingshot.vitalsource.com/books/9781529755275)

The response for each question must be a minimum of two paragraphs.

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Values: What is important to me?

Purpose: What do we seek to achieve with our behaviour?