Identify a specific consumer product that you or your family have used for quite some time. This might be a branded smartphone (if you have used several versions over the years), laundry detergent, or even a favorite fast food establishment to which you are a loyal consumer. Consider the various types of analysis that were presented in the lesson and chapter readings. Now, consider the company responsible for producing your product of choice. Postulate the types of analysis that the company may have employed that directly impacted you as a consumer. Did it change the price, the quality, the experience, or something else? Why did you stay loyal to the product?

Answer rating: 100% (QA)

Answer Consumer behavior analysis involves the study of consumers and the processes they use to choose consume and as well while making the right deci... View the full answer