Question: Identify a strategic action and / or a tactical action taken by a firm approximately 2 - 3 years ago. Next, use the Internet to

Identify a strategic action and / or a tactical action taken by a firm approximately 2-3 years ago. Next, use the Internet to search the popular business press to see if and how competitors responded to those actions. Explain the actions and responses and link your findings to the material in Chapter 5.

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