Question: Identify a true statement about sales accounts classification and resource allocation. Multiple Choice Salespeople should avoid classifying customers on the basis of their sales potential.
Identify a true statement about sales accounts classification and resource allocation. Multiple Choice Salespeople should avoid classifying customers on the basis of their sales potential. All customers have the same buying potential, just as all sales activities produce the same results. Salespeople should maximize effort spent with the customers who offer little opportunity for profitable sales. As a rule, 80 percent of the sales in a territory come from only 20 percent of the customers. The proportion of unprofitable accounts is minimal; therefore, all accounts should have equal allocation of resources
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