Question: Identify a true statement about switching costs. It is the loss in profit incurred by a firm for every buyer who switches to another brand.

Identify a true statement about switching costs.
It is the loss in profit incurred by a firm for every buyer who switches to another brand.
The higher the switching costs, the easier it is to convince customers to switch brands.
The lower the switching costs, the easier it is for competitors to poach customers.
It is the cost a firm has to pay to each buyer who switches to another brand for superior quality.
Identify a true statement about switching costs. It is the loss

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