Question: Identify a true statement about the SERVQUAL scale. Multiple choice question. It involves asking customers a short list of questions immediately after a particular transaction.
Identify a true statement about the SERVQUAL scale.
Multiple choice question.
It involves asking customers a short list of questions immediately after a particular transaction.
It requires rigorous recording of customer complaints through multiple channels.
It captures information about key service encounters with a customer.
It consists of a survey with service attributes.
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