Question: Identify an example of user generated content that earned a high amount of positive exposure for a brand and respond to the following three questions:

Identify an example of user generated content that earned a high amount of positive exposure for a brand and respond to the following three questions:

1. Describe your example of earned media. Identify the brand associated with the earned media. On what digital platforms was the user generated content shared?

2. Why do you think this content went viral?

3. How did the brand encourage user generated content? How did the brand respond to the earned media?

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