Identify an opportunity for brand extension and explain why you believe it makes sense.  You may choose any brand, although it may be best to focus on one that others in the class are familiar with.  Specifically, your post should:

Identify the product categories in which the brand currently operates, along with the new product category into which you propose to extend the brand.

Make a persuasive argument for why this extension makes sense by addressing the following factors:

Appropriateness of the brand extension

Size of the opportunity and/or benefits vs. launching the offering under a new brand

Risk to the parent brand if the extension fails

Answer rating: 100% (QA)

Brand Apple Current Product Categories 1 Smartphones iPhone 2 Computers MacBook iMac 3 Tablets iPad ... View the full answer