Question: Identify an organisation. Using appropriate examples, discuss how rivalry among organisations, threats of new entrants and threats of substitutes affect the organisation. Suggest actions that

Identify an organisation. Using appropriate examples, discuss how rivalry among organisations, threats of new entrants and threats of substitutes affect the organisation. Suggest actions that the organisation can take to respond to the three forces in the environment and to gain (or maintain) competitive advantage. Justify the suggestions. 600-650 words.

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