Question: Identify and assess two companies B2B customer loyalty programs. Answer the following questions: 1) What according to you are the key factors that a B2B

Identify and assess two companies’ B2B customer loyalty programs.

Answer the following questions:
1) What according to you are the key factors that a B2B customer loyalty program needs to succeed? Explain.
2) Do you agree with the authors that the B2B customer loyalty programs are relatively untapped? Why are why not? Provide evidence based on your review of the two companies’ loyalty programs.
3) What suggestions would you provide to improve B2B customer loyalty programs?

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