Identify and assess two companies B2B customer loyalty programs. Answer the following questions: 1) What according to
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Question:
1) What according to you are the key factors that a B2B customer loyalty program needs to succeed? Explain.
2) Do you agree with the authors that the B2B customer loyalty programs are relatively untapped? Why are why not? Provide evidence based on your review of the two companies’ loyalty programs.
3) What suggestions would you provide to improve B2B customer loyalty programs?
Related Book For
Modern Systems Analysis And Design
ISBN: 9780134204925
8th Edition
Authors: Joseph Valacich, Joey George
Posted Date: