1. Identify and critique your products current pricing Lululemon is using (i.e. do you think that the current pricing is appropriate? Why?). Make a recommendation as to what objective, strategy and tactics type of pricing your product should be taking. Explain (10 marks)

2. Given your identified target market, the product life cycle, and the competitive landscape shown in your positioning, for lululemon Identify a minimum of 3 IMC tools in the Promotional Mix (e.g. Personal Selling, PR, Sales Promotion, Direct Response, Word of Mouth, Advertising - broadcast, print, etc.) you think would meet your Promotional objective. Provide rationale. (10 marks)
3. Given your identified position in the product life cycle, outline what you think the advertising should be to promote your product for lululemon. Explain the type and advertising objectives. What is the key message you are trying to share with your target audience? Specifically, what media form do you recommend for each? (10 marks)