Identify and define each team member as a separate target audience. How could a social marketing approach help target the intervention to improve the chances of success?

$2.$

Medical culture has been traditionally hierarchical. The surgical safety checklist encourages breakdown of these traditional roles and evolution of a more collaborative approach. Discuss the impact of this flatter structure on the roles of each team member.

$3.$

Think of the surgical safety checklist as a behavioral intervention for improving surgical safety. How are CQI and social marketing synergistic?

$4.$

Discuss the benefits and barriers to implementation of the surgical safety checklist that each team member might voice at the weekly team member meeting. Who is most likely to be open to change?

$5.$

Think about $$selling$$ the product of the $$surgical safety checklist.$$ Consider the four Ps: Product, Price, Place, and Promotion. Help Janet create some marketing strategies for her campaign.

$6.$

Review Janet$$s monitoring and evaluation plan for the second half of the year. Are the objectives $$SMART$?$

$7.$

What are some health behavior models that might help Janet create an effective social marketing intervention?