Question: Identify and describe one anticipated development in macroenvironment that in your opinion will dramatically impact how firms go to market. What is this change? What

Identify and describe one anticipated development in macroenvironment that in your opinion will dramatically impact how firms go to market. What is this change? What industries will be affected? What is the likely impact on value creation/management? When and what, if any, preemptive moves should firms take at this time? What might happen to laggards?

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