Identify and describe two recent factors (one internal and one external to the company) that might positively effect your CLV and then do the same thing for two recent factors that might have a negative impact.  Recalculate your CLV considering the positive factors and then separately for the negative factors.

 

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1234567890 11 234 14 15 16 17 18 19 20 21 33 FULL CLV Year Total Acquisition Cost New Customers Aquired Average Acquisition Cost Average Customer Revenue Average Customer Costs Average Customer Profit Customer Retention Rate Cumulative Retention Rate Likely Customer Profit Discount Rate CLV - per year Cumulative CLV 0 100 25 $4.00 1 2 $60 $120 $36 $72 $24 $48 90% 60% 100% 54% $24 $26 3 4 5 $180 $240 $300 $108 $144 $180 $72 $96 $120 75% 65% 70% 35% 25% 18% $25 $24 $22 1 1.05 1.10 1.16 1.22 1.28 4 22.86 23.51 21.83 19.41 17.33 -4 18.86 42.37 64.20 83.60 100.93 1234567890 11 234 14 15 16 17 18 19 20 21 33 FULL CLV Year Total Acquisition Cost New Customers Aquired Average Acquisition Cost Average Customer Revenue Average Customer Costs Average Customer Profit Customer Retention Rate Cumulative Retention Rate Likely Customer Profit Discount Rate CLV - per year Cumulative CLV 0 100 25 $4.00 1 2 $60 $120 $36 $72 $24 $48 90% 60% 100% 54% $24 $26 3 4 5 $180 $240 $300 $108 $144 $180 $72 $96 $120 75% 65% 70% 35% 25% 18% $25 $24 $22 1 1.05 1.10 1.16 1.22 1.28 4 22.86 23.51 21.83 19.41 17.33 -4 18.86 42.37 64.20 83.60 100.93