Identify and evaluate 3 CRM packages (open source, client/ server or cloud-based) that you would recommend for PondJumper.com to implement ( I already choose Monday.com /Salesforce.com and Hubspot.com.

Question: Main benefits that would best fit the company's business model and sales management structure ( Use the case below to respond that question ) . Please add references

Pondjumpemom LLC was established 2001, during the tail end of the dot com bubble. Unfortunately, given the investment climate at the time, the rm realised that it would be unlikely to attract venture equity capital for a huge launch. However, development continued forward creating a cloud-based platform to provide a brokerage marketplace for the small packages sector (courier) to obtain cargo space on regional and local air services, especially in Canada's north. The platform would advertise! display open capacity on scheduled and non-scheduled (charter) flights for courier companies to submit a bid for cargo space. The interface eventually offered a vendor! air service portal, customer portal which integrated into a billing and dispatch system. PondJumper.com's business model involved charging a 10% fee for each parcel shipped based on air freight costs. Initial customers included several major courier companies, including, FedEx, UPS, DHL, Loomis, Purolator and Greyhound Courier Express. On the vendor side, the team was successful in signing up, Air Tindi, Arctic Air, Buffalo Air, First Air, Yukon Air, Canadian North, Air Canada and Arctic Sunwest Charters. The vendors also acted as freight forwarder customers for PondJumper. Annual sales are between $2.4 M and $2.6 M. With the initial success of penetrating the courier market segment the company is now looking to expand to other markets, specically exploration and natural resource companies requiring expedited services to northern communities. Currently, both founders are involved in the sales function. PondJumper.com hasjust hired 2 new salespeople and needs to develop a sales process to grow the business. The founders believe that the addition of these two sales professionals that annual revenues will double