Identify and explain factors from the microenvironment that have impacted Peloton's operations in recent years $.2.$ Identify and explain factors from the macroenvironment that have impacted Peloton's operations in recent years. $3.$ How could Peloton leadership have been more proactive in avoiding some of the negative publicity it received? $4.$ What may be some of the pros and cons of Peloton's decision to use Amazon as a distribution platform? $5.$ Assume you are hired as Peloton's new chief marketing officer $($CMO$).$ Outline or describe three key goals and priorities for your first year on the job.