Identify and explain four key differences between trust$-$based relationship selling and transactional$/$traditional selling.

Provide one possible real$-$life example of each key difference.

Rubric

Criterion

Completely Meets Expectations

Partially Meets Expectations

Does Not Meet Expectations

Comparison Concept

Clearly and correctly describes the difference between contrast selling and traditional selling on $4$ or more different characteristics

$(4$ pts$.)$

Clearly and correctly describes the difference between contrast selling and traditional selling on at least $3$ different characteristics

$(3$ pts$.)$

Omits key characteristic in describing the difference between contrast selling and traditional selling

$$

$(2$ pts$.$ or less$)$

Comparison Examples

Examples selected are appropriate and well justified

$(4$ pts$.)$

Examples selected are appropriate and well justified

$(3$ pts$.)$

Examples selected are$$ not appropriate and$$ not well justified

$(3$pts$.$ or less$)$