Identify and write your research question and hypothesis! Note: You should know the meaning or theory of
Question:
Identify and write your research question and hypothesis!
Note:
You should know the meaning or theory of all the variables you have in your research question to assist you in writing a hypothesis statement.
Your response:
Research Objectives: The purpose of this study is to determine whether consumers continue to increase their willingness to purchase when more and more advertisements are interesting.
Research question: Does pushing advertising content on social media that consumers are interested in continuously promote consumers' willingness to buy, or ultimately lead to consumer disgust and reduce purchase intention.
Research hypothesis: The research hypothesis is that pushing advertising content that consumers are interested in on social media will initially increase consumers' willingness to buy, and that advertising more than a certain number of times will lead to consumer disgust.
Please help to modify the above project to make the problem more detailed and specific.
The Essentials Of Statistics A Tool For Social Research
ISBN: 9781111829568
3rd Edition
Authors: Joseph F. Healey