Question: Identify five products for which surrogate indicators may be used as evaluative criteria in a brand choice decision. Why are the indicators used, and how

Identify five products for which surrogate indicators may be used as

Identify five products for which surrogate indicators may be used as evaluative criteria in a brand choice decision. Why are the indicators used, and how might a firm enhance their choice (i.e., strengthen their importance)? Discuss fully. (C.16)

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