Identify four project proposals based on PepsiCo's value proposition. These value enhancing project ideas must fit PepsiCo's strategy and increase wealth for its stakeholders. These ideas should play off an existing strength of PepsiCo (such as brand building), counteract a weakness of PepsiCo, take advantage of an opportunity in the market, and ameliorate a potential threat in the market.

Describe how each of these projects will be executed and provide a justification on why each of these projects would be value enhancing for PepsiCo.