Identify how Jollibee targets both users (primarily children) and buyers (parents). Provide specific examples of strategies used
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Identify how Jollibee targets both users (primarily children) and buyers (parents). Provide specific examples of strategies used by the fast-food marketer to target both groups. Make it a point to incorporate Jolly Kiddie Meal into your discussion?
Related Book For
Introduction to Information Systems Supporting and Transforming Business
ISBN: 978-1118063347
4th edition
Authors: Kelly Rainer, Casey Cegielski
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