Question: Identify market segmentation and its variables with three examples each Geographic: Nations, regions, states, counties, cities, neighborhoods, population density (urban, suburban, rural), climate Demographic: Age,

Identify market segmentation and its variables with three examples each Geographic: Nations, regions, states, counties, cities, neighborhoods, population density (urban, suburban, rural), climate Demographic: Age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, generation Psychographic: Social class, lifestyle, personality Behavioral Nations: Occasions, benefits, user status, usage rate, loyalty status

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