Identify marketing challenges faced by a start-up (can be from any geography) and offer a practical solution to them. Recommend a suitable marketing plan with emphasis on Marketing Mix 4 Ps, STP framework.

The assignment should follow the below structure.

1. Executive Summary (1 page)
2. Table of Contents (1 page)
3. Background of the brand or company selected (1 page)
4. Marketing environment analysis and suggested strategy for the brand or company selected. (2 pages)
5. Marketing Mix Strategy 4 Ps (4 pages)
6. Segmentation strategy to be adopted (4 pages)
7. Target consumer and their dynamic behavior (2 pages)
8. Appendix Any other information you may provide.

MS Word. 15 pages. Word count: 4500 words excluding references.