Identify product development opportunities for the luxury brand Zimmermann aligned with the identified trends and target consumer
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Question:
Identify product development opportunities for the luxury brand Zimmermann aligned with the identified trends and target consumer preferences as seen below.
TRENDS:
Silk
Oversized clothing
Y2K Fashion
TARGET CONSUMER:
Female/Male - 28 +
Complex Buying Behaviour Entrepreneur
Disposable income
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
Posted Date: