Identify some of the factors that have contributed to the growth of direct marketing. Do you see
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Identify some of the factors that have contributed to the growth of direct marketing. Do you see these factors being as relevant today? Discuss why or why not, and the impact they will have on direct marketing in the future.
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ISBN: 978-1118875827
9th edition
Authors: Peter H. Raven, David M. Hassenzahl, Mary Catherine Hager, Nancy Y. Gift, Linda R. Berg
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