Identify the Buying Process

$10$

points

$\backslash$table$[[$eBook$],[$Print$],[$References$]]$

During the organizational buying process, buyers must first recognize the problem, describes the need, and then specify the requirements the product to be purchased. The next step involves the decision$-$making process. There are several dynamics that can vary depending on the nature of the purchase.

The goal of this activity is to demonstrate your understanding of the type of buying processes. In this activity, you will read a description of a buying situation and then decide what type of buying process it best fits.

Group each buying situation by the type of buying process it best represents. Move each label to the correct drop zone box.

Labels

$($i$)$

Drop Zones

An online eyeglass company wants to build its first physical retail store. After selecting the location, it must determine the design and then take bids from contractors for construction.

New$-$Task Buying $(1/3)$

Modified Rebuv $(2/3)$

Straight Rebuy $(3/3)$