Identify the construct or constructs for each objective. how will you measure the construct or constructs (nominal scale, ordinal scale, interval scale, ratio scale)? Create the actual scales measuring the construct or constructs for each research objective.

Objective 1: What are the demographic (age, income, gender, education, marital status, type of dwelling) and rock climbing profiles (meaning what types of climbing do they typically engage in, and how often) of Extreme Exposures Members?

Objective 2: How do members rate Extreme Exposures various climbing facilities? For the one type of climbing that the member participates in the most, how does he/she rate Extreme Exposures facilities for this type of climbing as to: (1) availability when he/she wants it; (2) difficulty of the climbing; (3) variety of climbing routes; (4) friendliness and helpfulness of Extreme Exposure employees; (5) age and condition of the equipment; and (6) overall satisfaction?

Objective 3: Are members interested in outdoor climbing experiences and if so, how interested are they in (a) full-day or half-day trips to outdoor rock climbing areas; (b) group overnight trips to the Canadian Rockies; (c) single (you alone), couple (you and a friend), and/or family (you with spouse or friend and kids) rock climbing adventures with a personal guide; and (d) a climber certification program that would require at least 5 outdoor climbing sessions?

Objective 5: Will members consider leaving Extreme Exposure to join a new rock climbing center with (1) a maximum climb 10 feet higher than Extreme Exposures, or (2) an annual membership fee 20% lower than Extreme Exposures, or (3) both?