Identify the corporate culture type illustrated in each example presented in the following table.

Example

Lush Cosmetics is a fast$-$growing maker of shampoos, lotions, and bath products. A guiding motto at the company is $"$We reserve the right to make mistakes." Founder and CEO Mark Constantine is passionately devoted to change and encourages employees to break boundaries, experiment, and take risks. The company kills off one$-$third of its product line every year to offer new and offbeat products.

Professionalism and aggressiveness are core values of Siebel Systems, which sells complex software systems. Employees are forbidden to eat at their desks or to decorate with more than one or two personal photographs. People who succeed at Siebel are focused, competitive, and driven to win. Those who perform and meet stringent goals are handsomely rewarded; those who don't are fired.

Pacific Edge Software successfully implemented this culture characteristic, ensuring that all its projects were on time and on budget. The husband$-$and$-$wife team of Lisa Hjorten and Scott Fuller implanted a culture of order, discipline, and control from the moment they founded the company. Hjorten insisted that the company's culture wasn't rigid or uptight, just careful.

After buying old, run$-$down refineries, former Valero CEO Bill Greehey's first steps were to assure people their jobs were secure$,$ bring in new safety equipment, and promise employees that if they worked hard he would put them first$-$before shareholders and customers. Putting employees first has engendered amazing loyalty and dedication. It has given Valero a distinctive edge during an era of cutthroat global competition in the oil industry.

Corporate Culture Type

Adaptability grad

Achievement grad

Consistency

Involvement