identify the correct definition in column 2 for each term in column 1. Caution: There may be more than one correct answer.

Exploratory research	____A form of research where the outcome is to describe a marketing target market, event, or other phenomena
Primary research	____Research collected prior to the current research problem that may have some bearing on the current problem and objective
Cross-sectional research	____A form of research that seeks to uncover what factors cause some event or phenomena
Qualitative research	____A form of casual, informal research to learn more about the research problem and form research objectives
Secondary research	____Research that collects numerical data using standardized questions and scales
Descriptive research	____A research design that takes data at different points in time for comparison
Longitudinal research	____ that collects non-numerical and non-standardized data and information
Quantitative research	____Research that collects new data and information specifically for the research problem and objective at hand
Causal research	____A research design the takes data only at one point in time