Identify the following errors in performance appraisal techniques and explain them?

a) In a marketing agency, an employee who consistently produces creative and visually appealing designs is given high ratings across all performance criteria, including project management and collaboration skills, without considering their actual performance in those areas.

b) In an engineering company, a female engineer is consistently given lower ratings than her male colleagues based on the perception that women are generally not as technically competent as Men, despite her strong performance and proven capabilities.

c) A manager in a consulting firm rates an employee lower than deserved because they compare them to another high-performing employee on the team, even though the employee being evaluated meets all the performance criteria

d) A manager in an IT company consistently rates all employees very positively, giving high ratings without properly differentiating their performance levels, leading to inflated evaluations and making it difficult to identify areas for improvement

e) A customer service representative in a call center receives a poor overall performance rating due to a single incident where they handled a difficult customer poorly, overshadowing their consistently positive performance in resolving customer issues.

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