$$ Identify the forces that will continue to affect the evolution of advertising and integrated brand promotion.

Branded entertainment has widespread acceptance in television and film, and now theme parks are getting in on the action. The Harry Potter book series may have reached its end. Still, Universal Orlando Resort keeps the magic alive with the Wizarding World of Harry Potter, an enchanting amusement park exhibit where visitors become wholly immersed in J$.$K$.$ Rolling's fantasy world$-$complete with a majestic replica of Hogwarts.

$$ On the $20-$acre park, explain how Universal Studios, J$.$K$.$ Rolling, and Warner Bros. use this branded entertainment to keep the Potter marketing franchise going.

$$ Does Universal Studios, J$.$K$.$ Rollings, and Warner Bros. have a plan to create a new generation of Harry Potter fans? If so$,$ do you agree with their aporach? What world you do if not, and how would you rebrand this franchise?

$$ Share their favorite clip from any one of the movies. Describe why this is your favorite clip where should he franchise go from here.