Question: Identify the incorrect statement about NPS . a . Customers are asked why they would be likely or unlikely to recommend the company. b .

Identify the incorrect statement about NPS.
a. Customers are asked why they would be likely or unlikely to recommend the company.
b. If the customer is not a promoter after their experience with the brand, they are at risk to try another brand.
c. Customers that are passives reflect poorly on the brands NPS.
d. The answer to one question says it all.
e. Since NPS is a complex concept, it requires a complete operational commitment on the part of every level of management of the company in order to make it work effectively.

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