Identify the key elements in McDonalds global marketing strategy. In particular, how does McDonalds approach the issue

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Identify the key elements in McDonald’s global marketing strategy. In particular, how does McDonald’s approach the issue of standardization? Does it also think local and act global?

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Business Data Communications Infrastructure Networking and Security

ISBN: 978-0133023893

7th edition

Authors: William Stallings, Tom Case

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Posted Date: Mar 02, 2021 11:25 AM

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Identify the key elements in McDonalds global marketing strategy. In particular, how does McDonalds approach the issue

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The criteria of McDonalds towards standardization under the strategies of universal marketing conseq... View the full answer

Business Data Communications Infrastructure Networking and Security

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