Identify the key elements of the project scope statement. Demonstrate and draw the work breakdown structure $($WBS$)$ for the following project. What$$s next: New governance of a $100-$year$-$old coffee business?

Company History

Khaled Izhiman established a small coffee trading company in Palestine in $1920.$ His son Mousa assumed control in $1952.$ In $1994,$ Mousa$$s son Mohammad, along with Mohammad$$s two sons, Qasem and Naser, set up shop in Al$-$Bireh, in Palestine$$s city center. In $1997,$ they opened a second branch in the city of Ramallah and, a year later, they purchased a van and hired a salesperson to sell their coffee to retailers in Ramalleh.

Continued business success allowed the family to add branch shops and automate their sales, procurement and accounting processes. In $2004,$ they started to produce spices and they added nuts to their product lines in $2006.$ By $2017,$ Izhiman had added chocolate bars and a private label tea to their product mix. They also purchased an Italian coffee processing plant in $2015,$ with the intent of producing American coffee and esperesso in addition to their traditional Turkish coffee.

There were a few bumps in the road. In $2017,$ their cousins in Amman, Jordan, went bankrupt, potentially blemishing the family$$s reputation as a quality firm. Izhiman Coffee$-$Palestine decided to purchase Izhiman Coffee$-$Jordan to take advantage of the Palestinian company$$s ready cash and to protect the family$$s name in the Middle East region. The Jordanian acquisition had the fortunate outcome of expanding Izhiman$$s reach and laid the foundation for its engagement with the Gulf Cooperation Council $($GCC$).$ Through the GCC$,$ Izhiman Coffee gained the ability to directly export its coffee to Arab countries and the US$.$

Family and business dynamics

External observers might have felt the Izhman family had all the right credentials in place. Nasar had an undergraduate degree in business information systems from Palestine Polytechnic University and a graduate degree in business administration from Al$-$Quds University. Qasem, Nasar$$s brother, had a degree in engineering, so formal technical and business credentials were not obvious familial or business operational deficits.

Izhiman Coffee had $18$ locations in Palestine, six in Jordan, an office in Bahrain, and close to $260$ employees. The company had brought in Ernst & Young $($EY$)$ to help it develop two family business governance manuals. Among other changes, EY suggested that Izhiman move from a governance structure comprised of Nasar$$s father, Naser and his brother, and two informal $$advisors$$ to a formal five member board of directors, who would oversee a third$-$party deputy general manager. As the person with the MBA, Naser felt it was his task to persuade his father and brother that EY$$s proposed shifts in the company$$s governance were moves in the right direction.

Solid action planning Leveraging opportunities presented by the pandemic $($more people at home drinking coffee!$),$ Izhiman Coffee determined it needed more sophisticated governance systems in place if it wanted to continue to grow outside of Palestine. Advice from EY allowed all members of the family to have more comprensive family versus business conversations and led to the establishment of its first family council; the creation of a family office to address education, social, health, philanthropic, and related stewardship needs; as well as a formal succession plan. The latter detailed what would be needed to $(1)$ create a formal board of directors; $(2)$ establish the family council; $(3)$ augment the succession plan including how to educate, train and integrate the fifth generation of Izhiman family members into the company; $(4)$ potentially hire a non$-$family member deputy general manager; and $(5)$ build an internal audit unit to implement the new management structure. The family was clear that the Izhiman company plans to go forward with vertical integration and establish a coffee shop in Al Tireh. The official opening of the coffee shop might take place in $2024.$ This new coffee shop is a new business model for Izhiman. The shop will provide hot coffee, hot tea, and a bakery. potentially move in an exciting new direction $$ the enlargement of their chocolate business and its integration into the existing Izhiman coffee shops.

what is Next? Izhiman company is planning to go for a forward vertical integration and establishing a coffee shop in Al Tireh. The official opening of the coffee shop might take place in $2024.$ This new coffee shop is a new business model for Izhiman. The coffee shop will provide hot coffee, hot tea, and bakery.