Identify the major themes on business models presented in Ovans's 2015 article, What Is a Business Model?.
Question:
Identify the major themes on business models presented in Ovans's 2015 article, "What Is a Business Model?".
Next, compare these themes to the ones presented in the Harvard Business Review (2013) article and video of the Business Model Canvas and the discussion led by Dr. Osterwalder.
What are key or main points or claims? If a colleague asked you to explain what the Ovans article was about, how would you summarize it?
Review and evaluate Dr. Porter's Five Forces. If you were evaluating the business model, how could you use the Five Forces as part of the evaluation?
Use the following list to develop your paper and include the information you gather under its corresponding heading:
Introduction: Tell the reader the purpose of the post and what will be covered.
Article Deconstruction:
Business Model and Five Forces: Identify and describe the main points and themes of the Ovans (2015) article and the Harvard Business Review (2013) article and video. Note common elements where the discussions are aligned. Now, add the concept of Dr. Michael Porter's Five Forces from the assigned video. How can the Five Forces model be applied to the business model concepts?
Conclusion: Sum up the key points of the post in one or two sentences.
Essentials of Marketing Research
ISBN: 978-1305263475
6th edition
Authors: Barry J. Babin, William G. Zikmund