Question: Identify the step in the market segmentation process that involves focusing on a product's superiority to competitive products based on one or more attributes. Developing

Identify the step in the market segmentation process that involves focusing on a product's superiority to competitive products based on one or more attributes.

Developing the product positioning plan

Determining the consumer's needs and wants

Deciding the segmentation strategy

Designing the marketing mix strategy

Identify the step in the market segmentation process that involves focusing

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