Identify the test market you selected for the product you are launching. Explain how you selected the
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Question:
Explain how you selected the test market. How does this test market reflect your overall target market?
What legal and ethical influences in the proposed test market might affect promotion, placement, and pricing strategies?
How will you use primary and secondary qualitative and quantitative research from this test market research to promote your product?
topic: samsung electronics
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ISBN: 978-1305080577
10th edition
Authors: Karla Johnstone, Audrey Gramling, Larry E. Rittenberg
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