Question: Identify the true statement about need recognition. Multiple choice question. When consumers go shopping for pleasure, they are seeking to satisfy their utilitarian needs. The

Identify the true statement about need recognition.
Multiple choice question.
When consumers go shopping for pleasure, they are seeking to satisfy their utilitarian needs.
The buying process is triggered when consumers realize they have an unsatisfied need.
An unsatisfied need arises when consumers' desired level of satisfaction is identical to their present level of satisfaction.
Need recognition is always complicated and time consuming.

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