Question: Identify the true statement pertaining to publicity. A . It is any paid form of nonpersonal presentation of ideas, goods, or services by a sponsor.
Identify the true statement pertaining to publicity.
A It is any paid form of nonpersonal presentation of ideas, goods, or services by a sponsor.
B It is the main form of mass selling which includes only the use of traditional media.
C If a firm has a really new massage, publicity may be less useful than advertising.
D It includes posts on a company's website, viral videos, wordofmouth communication, a company's Facebook page, and its "tweets" on Twitter.
E It tries to attract attention to the firm and its offerings by paying substantial media costs.
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