Question: Identify the two conditions under which you should give preference to an external marketing research agency over an internal marketing research team [ Select the

Identify the two conditions under which you should give preference to an external marketing research agency over an internal marketing research team
[Select the 2 correct answers, Selecting more than 2 answers will get you zero points]
The project is about entering a new geographic market about which the company does not have much information.
The project is about entering a new industry where the company does not have prior experience
The project has time and budget constraints.
The project contains senstive information which will give advantage to competitors if they get access to it.

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