Identify three products and three services that are purchased without buyers using the Internet in any way during the buying process. Now identify three products and three services that are purchased with buyers using the Internet significantly during the buying process. Discuss your findings and try to spot differences or similarities between the different products and services in an attempt to categorize the with and without products and/or services. Discuss the issue of the privacy paradox. Are you guilty of the phenomenon?

Title: Digital Marketing, A Practical Approach, 4th Edition Author: Alan Charlesworth Publisher: Routledge Taylor and Francis ISBN: 978-1-003-14741-1