Identify two digital marketing methods that can be used for brand awareness and support with reasons $($Social media marketing and Email marketing$).$

Explain the two selected methods in details and their short$-$ and long$-$term goals for the content and detailed speaker notes with in$-$text citations for attributes and matching references in APA format for the PowerPoint presentations $$ How will the identified methods help you reach the target audience?$$

How will you determine the balance between the digital and traditional marketing?$$

Define short$-$term and long$-$term goals for brand awareness in the digital marketing strategy for each selected method

How will you measure the performance of your marketing efforts for each selected method?