Question: Identify two examples in which marketers want consumers to perceive a just noticeable difference between their product and a competitors, or between an old product

Identify two examples in which marketers want consumers to perceive a just noticeable difference between their product and a competitors, or between an old product and a new one. Consider not only visual aspects of the product or service, such as how big or small it is, but other perceptual differences as well (how it tastes, feels, smells, sounds).

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