Question: identify two important capabilities under armour has possessed and explain why they are important 6:41 Search LTE E Click Clack Case(1).pdf ... Click Clack- David

identify two important capabilities under armour has possessed and explain why they are important
identify two important capabilities under armour
6:41 Search LTE E Click Clack Case(1).pdf ... Click Clack- David Challenging Goliath Im welve years ago, Kevin Plank was a walk-on football player for the University of Maryland Terrapin He hated how his cotton T-shirts became soaking wet with swear during every practice. The wet T-shirts would cause chating gain several pounds in weight and generally just feel very uncomfortable. He wondered why in an era of microfiber fabric with moisture-wicking properties, he and other football players had to put up with uncomfortable cotton T-shirts under their shoulder pads Runner bicyclists and others were already benefiting from clothing made of advanced materials to make the workouts more comfortable. Plank, who grew up always looking forway money, went to a fabric store and bought a bolt of moisture widing fabric and paid atailor to make several prototype shirts Pank's teasented his new so he set out to make more samples. He officially launched his company grandmother's basement and called his product Under meer As you a from the snapshot in Exhibit 1.1. sales in 2006 were $430 million and the pany's equity was valued at over $1.3 bilion. With such dominant incumbe Nike and adidas how did Plank successfully enter and grow company of the best performing companies on Wall Street Apparently only competitors did not heed Under Armour sayang salade coming though Under heful to date and other des

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